Survival Apps' Negative Review Share Climbed to 26.3% by August 2026
Appeye ResearchSourced from 1,891 real App Store and Google Play reviews in Appeye's catalogue.
Figures as of 26 October 2026.
The numbers
- 26.3%
- negative review share, Survival apps, Aug 2026
- +6.1pp
- rise since March 2026
- 155 apps
- Survival apps tracked as of Aug 2026
- 24,178
- reviews analyzed, Mar-Aug 2026
Key takeaways
- Survival apps' negative review share rose from 20.2% to 26.3% between March and August 2026.
- Only 3 of 5 month-to-month changes moved in the worsening direction.
- The tracked Survival catalogue grew from 144 to 155 apps over the same period.
- Total reviews analyzed across the six months reached 24,178.
As of 26 October 2026, Appeye measured negative review share for Survival apps at 26.3%, up from 20.2% in March 2026. That is a rise of 6.1 percentage points over six months, measured across a catalogue that grew from 144 apps to 155 apps.
The climb was not steady. March's 20.2% jumped to 24.3% in April, eased to 23.1% in May, held at 23.8% through June and July, then jumped again to 26.3% in August. Only 3 of the 5 month-to-month changes moved in the worsening direction.
Trend
Negative review share, Survival apps, Mar-Aug 2026
Movement over time · %
Review volume grew alongside the negative share. March carried 3,225 reviews across 144 apps. August carried 5,116 reviews across 155 apps, an increase of 1,891 reviews over the six months. Total reviews across all six months reached 24,178.
Negative reviews in Survival apps rose 6.1 percentage points in six months, from 20.2% to 26.3%.
The rise coincides with more apps joining the category, not necessarily with existing apps getting worse. 11 apps were added to the tracked Survival catalogue between March and August 2026. Whether new entrants scored worse, or existing apps shifted, cannot be separated out from this data.
11 appsadded to the Survival catalogue since March 2026
The share has not fallen since May 2026. Each of the last three months sits at or above June's 23.8%.
What this means for you
- Marketer
- If you advertise a Survival app, 26.3% of reviews were negative as of August 2026, up from 20.2% in March. Factor that shift into store listing messaging and creative testing.
- App owner
- Check whether your own Survival app's negative share moved with the category average. The catalogue-wide figure rose 6.1 percentage points while the tracked catalogue grew from 144 to 155 apps.
- Agency
- When pitching Survival clients, note the rise was not monotonic: only 3 of the last 5 months worsened, so a single snapshot understates how uneven the trend is.
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