IPSY: Personalized Beauty
by Personalized Beauty Discovery, Inc.
951 reviews analysed · 2 Feb 2019 – 24 Sep 2026 · scored 26 Sep 2026
Based on 951 reviews from 2 Feb 2019 - 24 Sept 2026.
Overview
- Appeye score
- 81/100high confidence
- Category rank
- #469 of 1,582Shopping
- Reviews analysed
- 951Scored reviews from the App Store.
- Sentiment trend
- FlatIts trend signals are holding steady.
224.5K ratings
Review sentiment
App description
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to kno
Sentiment over time
Calendar-month positive review share for the selected store view. Overall is review-weighted across stores; months with fewer than 10 reviews are left out.
Version history sentiment
Per-release positive review share for each app version that has at least 3 analysed reviews, oldest first — so you can see whether the last real release helped or hurt separately from the calendar-month trend.
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Version history · App Store
No version snapshots recorded for this app on App Store yet.
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