IPSY: Personalized Beauty app icon

IPSY: Personalized Beauty

by Personalized Beauty Discovery, Inc.

FlatSentimenttrend not available
Appeye score 81 out of 100, from 951 reviews (high confidence)

951 reviews analysed · 2 Feb 2019 – 24 Sep 2026 · scored 26 Sep 2026

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Based on 951 reviews from 2 Feb 2019 - 24 Sept 2026.

Overview

Appeye score
81/100high confidence
Category rank
#469 of 1,582Shopping
Reviews analysed
951Scored reviews from the App Store.
Sentiment trend
FlatIts trend signals are holding steady.
App Store
4.8

224.5K ratings

Review sentiment

66
App nameIPSY: Personalized Beauty
SellerPersonalized Beauty Discovery, Inc.
GenreShopping
Version4.3.2
Content rating4+
Requires iOS15.1
Size39 MB
Released11 Sept 2015
Current version5 Jun 2026
View on App Store
App description

Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to kno

Sentiment over time

Calendar-month positive review share for the selected store view. Overall is review-weighted across stores; months with fewer than 10 reviews are left out.

Monthly positive review share
0%50%100%50%30%Jan 2024Aug 2026

Version history sentiment

Per-release positive review share for each app version that has at least 3 analysed reviews, oldest first — so you can see whether the last real release helped or hurt separately from the calendar-month trend.

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Version history · App Store

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